We’ve had quite a few folks write to us asking about our new tank badges. You’ve probably seen them here on the blog and in our other news. We went to new tank badges about a month ago featuring our name, CSC Motorcycles. It’s a raised emblem with an adhesive backing, and it’s pretty slick. You can see it in the upper left portion of the photo below.
So why the change?
Well, there are several reasons.
For starters, we think it just looks cool, but there’s more to it than that. We’ve had a few folks befuddled by our California “Scooter” name…you know the drill…is it a Scooter or is it a motorcycle? Well, technically it’s a motorcycle, but like a lot of old school folks, we call anything with two wheels and an engine a “Scooter.” My old Harley, my Triumph, or just about anything else is a Scooter in our book. But the Scooter moniker is a bit confusing, so we are now badging our bikes as CSC Motorcycles. The new name is cool, and it follows a long line of three letter motorcycle companies (BSA, JAP, KTM, ATK, BMW, etc.). And finally, we’ve had a lot of requests for bikes with no decal on the tank. We had a coat of clear paint over the old logo, so removing it was no simple matter (it required a new paint job). With the new logo, if you want a plain tank, you can just peel the CSC Motorcycles badge off the tank.
Our new tank badge now comes standard on everything we make except the Military Series bikes. The OD green Military Series bikes get a big white star, and the desert and jungle camo bikes get a military stenciled font (like you see in the photo). And of course, we can custom paint just about anything you’d ever want. The lower right image shows our LSR (that’s Land Speed Record) bike with a custom painted logo. That’s cool, too.
My bike is a red Classic (one of the very first ones), and it has the original California Scooter logo. I like it a lot. But I really like the new logo, too. It works well on all of our bikes, and some just stop me in my tracks (we shipped a maroon Classic with saddlebags last week, and that one was drop dead gorgeous).